Learn how to think critically (like a prospective investor) and more wisely about
the opportunities and risks of new businesses.

Learn how to analyze and “reality-check” such key business plan components as: pricing, selling strategies, sales forecast, net income forecast, estimated start-up costs, expansion strategies, and more.

Understand how to ask the right questions—and get more on-target answers—as
you consider the ultimate challenge of any business plan: Can this business
model work?

Learn how to justify your assessment.