Archive for the 'Brands I like' Category

essences of a Brand

Friday, September 7th, 2007

 

It’s been eating at me since oct 31 last year to post about it when they launched the new look,

I have got to say I love Herbal Essences new branding!

 

The old rose illustration just simply isnt a logo…

P&G ROCKED ON THIS ONE ! I think thier best yet since redoing BOUNTY

Thats why Bioré ended up not featuring the bioré face so much (I will say here I will take credit for influencing not to use it so much on the first website) went on to hone-in on the typographical treatment of the unique word…

 

The packaging like the website is cleverly designed and makes the customer that wants the one conditioner product of the category with it’s “partnership package curve design” wanting the other to balance the coupled design…

P&G struggled overall earlier this year but stock certainly has been on the RISE since the summer

good job !

 

comical brand engagement

Wednesday, March 28th, 2007

In a struggling economy and fierce political climate seems like everyone wants to inject fun into their Brands lately…

  - being half irish myself Of’course I use this stuff and love it!

check out this engaging spokesperson for Irish Spring…

Get Irish Now is very UPSWhiteboard meets wactory approach…
What’s next? Yodling ’lassies’ like in the commercials…

it has some neat ideas like product flying in from O.S. but gets corny quick…

it’s just good buzz awareness - but how do you ealuate ROI like Click Per Buzz CPB for this?
Im surprised not more conversion aspects have been incorporated in such a exhaustive production initiative.

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What do you think interactive microsites will go to next?
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I love this packaging

Friday, January 5th, 2007

Swiffer

Thursday, August 17th, 2006

 

I love the orange color and packaging . . . 

 

 

Do more research

Monday, August 14th, 2006

 

Although Geico is noted for the gecko I personally love the expression of disgust on the caveman’s face when they bottom line the discharacterization of thier ‘ethneticity’ .

I love it. The duck sauce with the mango salsa, all this is unexpected and forces the mind of the consumer to focus and react from the commercial. for this fact alone it is great advertising !

Pantene

Monday, August 7th, 2006

this is a gorgeous packaging job. . .

 

 

Wactory

Friday, June 11th, 2004

ok this is truly one of the best developers to profile for flash interactivity…

it’s so great to work on a project is the client already has content!

here’s some of their sites:

http://www.carazavaleta.com/

http://www.giulianadepandi.com/

http://www.shannamoakler.com/

http://www.brookeburke.com

http://www.jennifernicolelee.com

http://www.lloydboston.com/

http://www.matthewjordansmith.com/

http://tomhanks.wactory.com/