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Archive for the 'eMarketing' Category

MultiDRO Analytics

Tuesday, September 9th, 2008

<!– Google analytics code :: START –><br />
<script type=”text/javascript”><br />
<br />
// <![CDATA[<br />
var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);<br />
document.write(unescape(”%3Cscript xsrc=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));<br />
</script><br />
<script type=”text/javascript”><br />
<br />
// Array so we can compare domains<br />
var aUrls = [”www.DRO1.com”, “www.DRO2.com”, “www.DRO3.com”, “www.DRO4.com”, “www.DRO5.com”, “www.DRO6.com”, “www.DRO7.com”, “www.DRO8.com”]<br />
// Array to hold Google Analyitcs tracking codes<br />
var aTrackingCodes = [”UA-CODE-1″,”UA-CODE-2″,”UA-CODE-3″,”UA-CODE-4″,”UA-CODE-5″,”UA-CODE-6″,”UA-CODE-7″, “UA-CODE-8″]<br />
<br />
var sUseCode = “”;<br />
var sCheckUrl = “”;<br />
<br />
// Find the domain of this page, and use that code for Google Analytics<br />
for (i=0; i<aUrls.length; i++) {<br />
<br />
sCheckUrl = aUrls[i];<br />
if(document.domain.toLowerCase() == sCheckUrl) {<br />
sUseCode = aTrackingCodes[i]<br />
break;<br />
}<br />
<br />
if(document.domain.toLowerCase() == sCheckUrl.replace(”www.”, “”) ) {<br />
sUseCode = aTrackingCodes[i]<br />
break;<br />
}<br />
}<br />
<br />
var pageTracker = _gat._getTracker(sUseCode);<br />
pageTracker._initData();<br />
pageTracker._trackPageview();<br />
<br />
// ]]><br />
</script><br />
<!– Google analytics code :: END –>

Expunge Cache

Wednesday, September 3rd, 2008

Google.com

Urgent Page Cache Removal Request

Outdated Page Link

Yahoo (Slurp)

Delete URLs from Yahoo Index

Report Search Spam abuse

Yahoo! Site Explorer

Yahoo! Customer Care

Live.com

Request a page to be removed

Teoma, (the engine that powers Ask’s search)

Usually when the Ask.com spider encounters a 404 page, or a Directory Denied Server level URI request response, the bot will remove it from it’s listings.

Robots.txt

you also want to add a definitive Disallow instruction for that directory in your top level website robots file for your website.

Meta Follow

If you have access to append you can also instruct per page request robot instructions if you want to get this granular. (note: this is not always effective).

SpamBot Administration

Wednesday, September 3rd, 2008

When a Robot visits a Web site, say http://www.jaaronanderson.com/, it firsts checks for http://www.jaaronanderson.com/robots.txt. If it can find this document, it will analyze its contents to see if it is allowed to retrieve the document. You can customize the robots.txt file to apply only to specific robots, and to disallow access to specific directories or files.

There can only be a single “/robots.txt” on a site. [moare info here]

also although little effectiveness steer with META commands
< META name=”ROBOTS” content=”NOINDEX, NOFOLLOW” >

As of August 2008, according to botsvsbrowsers, there is at least 192,894 user agents and 2,070 indexing bots!

Bots Used By Spammers

Unless you enjoy receiving lots of SPAM, you don’t want any of these bad bots like the ones below on your web site. These look for email addresses on web pages to send their junk email to. Click here for the truth behind blocking bad robots These bots ignore the robots.txt file as they want to find new email addresses by any means possible. They don’t care if you want them on your web site or not.

Start Of User-Agent String
EmailSiphon
EmailWolf
ExtractorPro
CherryPicker
NICErsPRO
Teleport
EmailCollector

If you are getting a listing in your logs and cannot identify it, try this User-Agent String analyzer.

There is still another way to refuse them access to your site. These can be blocked by using a .htaccess  file instead. This approach attempts to ban these bots from your web site hosting account in this other way. Here is a .htaccess example to add targeted crawlers to.

robots.txt have one and only one proper way to comment, which is to put comments after a hash mark (#).

Blog for a Cure

Monday, July 14th, 2008

I have found another way to Spread the word about my StandUp2Cancer.org Campaign.

If you are affected by cancer in anyway whether you have been diagnosed or love someone who has you may find some solace or offer some to someone else by starting your own BLOG for a Cure.

Click here to share my MemoryofmySister Blog

I also wanted to continue to ask that you take a minute by CLICKING HERE  to DONATE $1.00, $5.00, $20.00 or more to the Megin S. Fanz Memorial Fund as requested in previous posts to bring awareness and research that is much needed against Cervical Cancer.

For the Televised event I am fighting also fund raising Deadlines of August 4th and September 5th 2008…..

If everyone who reads this would just Donate $1.00 it would make such a difference to so many people fighting for research or a cure to Save someone they love from Dying the way my Sister did!!
SO Please, Please do what you cant to help.

} The Mrs {

Robots Exclusion Protocol

Tuesday, June 3rd, 2008

In June, 2008, Yahoo, Google and MSN Live Search all announced that they would support common extensions to the REP, based on their individual experiences with devations from the protocol.

FOAF

Wednesday, May 14th, 2008

The rise of social network services has led to increased use of this term.

http://www.foaf-project.org/

Defend your Trademarks

Tuesday, February 19th, 2008

If you have a trademarked item that someone is bidding on as a search term on google adwords, document the competitor that is using your trademarked word with a copy of their ad to Google at 650-618-1499

I have a good faith belief that use of the trademarks described above with the advertisements described above are NOT authorized by the trademark owner or it’s agent, nor is such use otherwise permissible under law.

I represent that the information in this notification is true and correct and that I am authorized to act on behalf of the trademark owner.

Message Informatics

Thursday, February 7th, 2008

The new messaging paradigm demands the marketer take the insight gained by a new, more robust customer database management capability and build dynamic, contextually relevant dialogues with customers on a one-on-one basis. We must build an ongoing communication stream that takes into account the 360-degree view of the customer’s interaction with all parts of a company. Messaging in the years ahead will be created dynamically through the setting of business rules and whiteboarding dialogue trees that push marketers to develop messaging sequences based on consumers’ actions. Messaging is built on a series of flexible wireframes that are populated and sent to a consumer when most appropriate and relevant to the ongoing dialogue.
This isn’t futuristic mumbo jumbo. This is marketing communications reality.

Effective message development and dialogue creation takes work.

You’ll literally have to role-play the type of relationships you want with a customer and track every deviation in terms of that conversation. If a consumer is likely to act, react, or ignore, you need answers and strategies for how to conduct the ongoing conversation based on those actions, much the way in-store or telemarketers are trained to manage customer relationships, objections, requests for information, and so on.

The Internet’s promise is about to be realized. Customers prefer to transact with marketers who leverage their profile information in real time and create subject lines, content offers, “Smart Selling” and messaging platforms that are exciting, personalized, and contextually and time relevant, and that make the process of conducting business with you a pleasurable experience.

Start today. Change the org chart, signage, job descriptions, and titles in yesterday’s creative department to messaging designations. You have to start somewhere. This is the logical first step.

- adaptation from trackback Al D from ClickZ

Death impact on SERM

Saturday, January 26th, 2008

Since his death, demand for the actor’s portrayal of the criminal mastermind has surged nearly 3,600%.

After news broke of Ledger’s shocking death, queries for “heath ledger” catapulted upwards. The next most sought-out search was “heath ledger joker.”

For as long as Ledger’s death remains in the news, there will surely be intensified focus on the film. What happens after that, and how seriously audiences respond to the summer release and its greasecaked clown criminal, remains to be seen.

WB is not sure how to steer Marketing now…

WOMEN OF THE WORLD HEAR THIS!!

Friday, January 18th, 2008

If the most Minor thing you could do is change the feminine products you currently use to ALWAYS or TAMPAX you could help a girl in Africa maintain the Freedom we have always had!!
Protecting Futures } The Mrs { Protecting Futures

eMarketing %

Wednesday, January 16th, 2008

neat stat::.

Don Dodge (Director, Business Development at Microsoft)
calculated that each 1% of market share in search is worth at least $1 Billion in market cap.

so how much is your piece of the pie ?

http://spyfu.com/Kombat/

Site Catalyst Snippet

Saturday, December 15th, 2007
<!– SiteCatalyst code version: G.5.
Copyright 1997-2003 Omniture, Inc.
More info available at http://www.omniture.com –
>
<script language=“JavaScript”>
<!–
/* You may give each page an identifying
name, server, and channel on
the next lines. */
var s_pageName=”"
var s_server=”"
var s_channel=”"
var s_pageType=”"
var s_prop1=”"
var s_prop2=”"
var s_prop3=”"
var s_prop4=”"
var s_prop5=”"
/********* INSERT THE DOMAIN AND PATH TO YOUR
CODE BELOW ************/
//–> </script>

<script language=“JavaScript” src=”
http://REMOTE/token_string/s_code_remote.js ></script>
/// summary --------------------------------------------------------
/// this invokes http://www.fox.com/includes/s_code_remote.js
/// which then in-turn calls
/// http://edge.quantserve.com/quant.js
/// and passes token info for the unique account ID to track
/// then this URI :: http://pixel.quantserve.com
/// sets the spotlight tag for confirmation and analysis
/// which then hits with an intense interrogates requests with
/// //secure.quantserve.com/quant.js
/// http://ak.quantcast.com/js/swfobject.js
/// http://ak.quantcast.com/js/prototype.js
/// http://ak.quantcast.com/js/jquery.pack.js?v=1.1.3.1
/// http://ak.quantcast.com/js/bfograph.js
/// http://ak.quantcast.com/js/quantcast.js
/// + Urchin traking the experience
///  summary  ——————————————————
<script language=“JavaScript”><!–
s_wds(s_account); s_ca(s_account);

function sendAnalyticsEvent(str){
ns=s_account; if(str!=null)ns+=”,”+str;void(s_gs(ns));}

function sendLinkEvent(str,lnkname){
ns=s_account; if(str!=”"&&str!=null)ns+=”,”+str;
s_linkType=”o”; s_lnk=true;
s_linkName=lnkname; void(s_gs(ns));}

//–></script>
<!– End SiteCatalyst code version: G.5. –>