Archive for the 'eMarketing' Category

Blog for a Cure

Monday, July 14th, 2008

I have found another way to Spread the word about my StandUp2Cancer.org Campaign.

If you are affected by cancer in anyway whether you have been diagnosed or love someone who has you may find some solace or offer some to someone else by starting your own BLOG for a Cure.

Click here to share my MemoryofmySister Blog

I also wanted to continue to ask that you take a minute by CLICKING HERE  to DONATE $1.00, $5.00, $20.00 or more to the Megin S. Fanz Memorial Fund as requested in previous posts to bring awareness and research that is much needed against Cervical Cancer.

For the Televised event I am fighting also fund raising Deadlines of August 4th and September 5th 2008…..

If everyone who reads this would just Donate $1.00 it would make such a difference to so many people fighting for research or a cure to Save someone they love from Dying the way my Sister did!!
SO Please, Please do what you cant to help.

} The Mrs {

FOAF

Wednesday, May 14th, 2008

The rise of social network services has led to increased use of this term.

http://www.foaf-project.org/

Search Operators

Monday, March 17th, 2008

Google’s advanced search options are useful, but they could include ways to define more restrictions for search results. Maybe you want to find pages that mostly contain text, web pages that reference videos or include tables. Fortunately, some these features are available at Yahoo, where you can use the feature: operator.

To find web pages that link to files with a certain extension, use the linkextension: operator. For example, linkextension:ogg bach finds web pages about Bach that link to .ogg audio files.

Yahoo has another interesting operator (depth:) that lets you define the maximum number of subdirectories from your search results’ URLs. For example, a search for google tips depth:1 will include www.google.com/help/features.html because it has a single directory, but not www.techcrunch.com/2007/01/04/google-tips-pulled, which has three directories. This could be useful to find web pages that are important relatively to the structure of a web site.

The operator has a special value that lets you search only homepages: -1, as you can see in this query: flickr depth:-1.

I don’t know if Yahoo’s search engine is better than Google, but Yahoo inherited a lot of interesting features from AltaVista and Inktomi, two leading search engines in the ’90s.

To get a more targeted search, try these tricks out:

  • Words within square brackets — adding square brackets to your search makes the keyword match order dependent. So typing in ‘[Jack Black]‘ will return results such as ‘jack with black’ but not ‘black jack.’
  • “inurl” — if you want to be sure that a specific term will appear in the site’s URL, use the “inurl:[query]” operator. For example: ‘inurl:iPod.’
  • Site restriction — to restrict your search to pages within a specific domain, use the “site:[domain]” operator, followed by your query. For instance: ‘Site:Apple.com iPod.’
  • “orginurlextension” — to search on specific file types, add ‘originurlextension:[file format]’ after your search query. For example: ‘nanotechnology originurlextension:swf‘ OR ‘nanotechnology originurlextension:pdf.’

Package Tracking
Did you know that you can track your packages right in Yahoo! Search? Here’s How it works:

  • For UPS packages, simply type in your tracking number
  • For FedEx or the U.S. Postal Service, just add the name before the tracking number. For example: ‘FedEx [tracking number]’ or ‘USPS [tracking number]’

Yahoo! Open Shortcuts
Yahoo! Open Shortcuts are the ultimate time-saving search feature. Add an exclamation point to the front of certain terms to instantly navigate to a URL, search a site, recall a favorite Yahoo! search, or start an application.

  • !wiki queen elizabeth‘ takes you directly to the Wikipedia page for Queen Elizabeth.
  • !wsf‘ gives you the Yahoo! Search results for “weather San Francisco.”
  • !clist‘ takes you to Craigslist.
  • !ebay lamps‘ searches eBay for lamps.

Search for ‘!list‘ to see a bunch more. Those examples have already been set up for everyone to use, but the real power is that YOU can create your own customized shortcuts.

Defend your Trademarks

Tuesday, February 19th, 2008

If you have a trademarked item that someone is bidding on as a search term on google adwords, document the competitor that is using your trademarked word with a copy of their ad to Google at 650-618-1499

I have a good faith belief that use of the trademarks described above with the advertisements described above are NOT authorized by the trademark owner or it’s agent, nor is such use otherwise permissible under law.

I represent that the information in this notification is true and correct and that I am authorized to act on behalf of the trademark owner.

Message Informatics

Thursday, February 7th, 2008

The new messaging paradigm demands the marketer take the insight gained by a new, more robust customer database management capability and build dynamic, contextually relevant dialogues with customers on a one-on-one basis. We must build an ongoing communication stream that takes into account the 360-degree view of the customer’s interaction with all parts of a company. Messaging in the years ahead will be created dynamically through the setting of business rules and whiteboarding dialogue trees that push marketers to develop messaging sequences based on consumers’ actions. Messaging is built on a series of flexible wireframes that are populated and sent to a consumer when most appropriate and relevant to the ongoing dialogue.
This isn’t futuristic mumbo jumbo. This is marketing communications reality.

Effective message development and dialogue creation takes work.

You’ll literally have to role-play the type of relationships you want with a customer and track every deviation in terms of that conversation. If a consumer is likely to act, react, or ignore, you need answers and strategies for how to conduct the ongoing conversation based on those actions, much the way in-store or telemarketers are trained to manage customer relationships, objections, requests for information, and so on.

The Internet’s promise is about to be realized. Customers prefer to transact with marketers who leverage their profile information in real time and create subject lines, content offers, “Smart Selling” and messaging platforms that are exciting, personalized, and contextually and time relevant, and that make the process of conducting business with you a pleasurable experience.

Start today. Change the org chart, signage, job descriptions, and titles in yesterday’s creative department to messaging designations. You have to start somewhere. This is the logical first step.

- adaptation from trackback Al D from ClickZ

Death impact on SERM

Saturday, January 26th, 2008

Since his death, demand for the actor’s portrayal of the criminal mastermind has surged nearly 3,600%.

After news broke of Ledger’s shocking death, queries for “heath ledger” catapulted upwards. The next most sought-out search was “heath ledger joker.”

For as long as Ledger’s death remains in the news, there will surely be intensified focus on the film. What happens after that, and how seriously audiences respond to the summer release and its greasecaked clown criminal, remains to be seen.

WB is not sure how to steer Marketing now…

WOMEN OF THE WORLD HEAR THIS!!

Friday, January 18th, 2008

If the most Minor thing you could do is change the feminine products you currently use to ALWAYS or TAMPAX you could help a girl in Africa maintain the Freedom we have always had!!
Protecting Futures } The Mrs { Protecting Futures

eMarketing %

Wednesday, January 16th, 2008

neat stat::.

Don Dodge (Director, Business Development at Microsoft)
calculated that each 1% of market share in search is worth at least $1 Billion in market cap.

so how much is your piece of the pie ?

Site Catalyst Snippet

Saturday, December 15th, 2007
<!– SiteCatalyst code version: G.5.
Copyright 1997-2003 Omniture, Inc.
More info available at http://www.omniture.com –
>
<script language=“JavaScript”>
<!–
/* You may give each page an identifying
name, server, and channel on
the next lines. */
var s_pageName=”"
var s_server=”"
var s_channel=”"
var s_pageType=”"
var s_prop1=”"
var s_prop2=”"
var s_prop3=”"
var s_prop4=”"
var s_prop5=”"
/********* INSERT THE DOMAIN AND PATH TO YOUR
CODE BELOW ************/
//–> </script>

<script language=“JavaScript” src=”
http://REMOTE/token_string/s_code_remote.js ></script>
/// summary --------------------------------------------------------
/// this invokes http://www.fox.com/includes/s_code_remote.js
/// which then in-turn calls
/// http://edge.quantserve.com/quant.js
/// and passes token info for the unique account ID to track
/// then this URI :: http://pixel.quantserve.com
/// sets the spotlight tag for confirmation and analysis
/// which then hits with an intense interrogates requests with
/// //secure.quantserve.com/quant.js
/// http://ak.quantcast.com/js/swfobject.js
/// http://ak.quantcast.com/js/prototype.js
/// http://ak.quantcast.com/js/jquery.pack.js?v=1.1.3.1
/// http://ak.quantcast.com/js/bfograph.js
/// http://ak.quantcast.com/js/quantcast.js
/// + Urchin traking the experience
///  summary  ——————————————————
<script language=“JavaScript”><!–
s_wds(s_account); s_ca(s_account);

function sendAnalyticsEvent(str){
ns=s_account; if(str!=null)ns+=”,”+str;void(s_gs(ns));}

function sendLinkEvent(str,lnkname){
ns=s_account; if(str!=”"&&str!=null)ns+=”,”+str;
s_linkType=”o”; s_lnk=true;
s_linkName=lnkname; void(s_gs(ns));}

//–></script>
<!– End SiteCatalyst code version: G.5. –>

S-commerce

Thursday, November 29th, 2007

Social Commerce is the new virtual buzz ! I have posted on like.com almost exactly a year ago and have since using it — I havent looked back !

Now some new powerhouses have begun to creep up. Wists, Kaboodle, StyleHive, ThisNext, Crowdstorm, Zebo & Wise.com also has a powerful product-vs-internet buzz ranking site.

It is a fact that more and more retail is going online, we all can easily earn ourselves a slice of the pie; “s-commerce” as I have coined here has truly become a critical cornerstone and is the continuing growth of the online shopping industry !

I have just built an ecommerce Paypal gateway engine (you can experience it — and buy things from it too — for ByGoneVideo ! ) I can churn the WAMP-based code for lots of different genres of merchandise and I will next engineer additional social community gadgets to integrate into the system… anyone have any best-of-breed ideas — please post !

This evolution of a commerce script is a good new business idea !

Audience Development Specialist

Monday, November 19th, 2007

A large portion of intangible responsibility of my job in the past years has been to provide great content to my Clients (I lost count at 62 consumer, 45 B-to-B, 5 C2C).

Unfortunately, the theory “If you build it, they will come” does not automatically work on the Web. Thats why my post today is to declare a new e-paradigm.

I consider myself a “Searchologist” and I have identified a new professional space that truly demands it’s own niche as an Internet-based Audience Development Specialist and is assigned; driving targeted people (AGK) to cultivate and understanding and influence a conviction to content which they sculpt like paints of their oil paint palette. … well cryptic to most but those who are mean to understand what Im saying do ! If you want clearification, just email me and Ill be glad and happy to elaborate!
This active cultivation of online buzz is accomplished through everything from SEO techniques to e-vangelizing and SEM tricks-of-the-trade to the proper audiences in person to (more importantly) stuff we haven’t thought of yet because none of us truly yet specialize in online audience development.

I am an evolutionary factor redefining this need…

Gettn’ Social

Tuesday, November 6th, 2007

In the Social media marketing space, many older marketing directors Ive spoken to just dont get how to begin… It makes instinctive sense to me but Ill post about it to get my thought on paper…

The first thing to understand is that social media signifies a big shift in marketing. What you used to call a market, or a market segment, is now a networked customer community. Attitudes are no longer driven by your carefully crafted message, blasted relentlessly through a series of channels to gather 1.5 - 2% response. The internet makes it easy for people to connect and share information, and they know there’s a lot more value in learning about products from other peers like themselves than from marketing campaigns.

The best place to start is by finding out where your customer community is already connecting to talk about your market, and who is influencing the conversation. You can begin by using some of the many new tools focused on searching through social content. You can search social bookmarks for keyword concepts related to your market on Del.icio.us or Ma.gnolia. You can search for recent blog postings on Technorati. You can search for news items related to your market that were highly rated by web users at Reddit, Digg or Sphere. And when you’re ready to start seriously tracking the flow of conversation and the impact of key influencers, you can check out tools like Buzzlogic and Factiva’s Reputation Intelligence. I think I am going to try to install a solution of LifeRay myself soon.
Once you know where the conversation is happening, the best thing you can do is to spend some time just listening. What are people talking about? What issues are driving the discussion? If you have something meaningful to say, then jump in. But get engaged as an interested participant, not as a “brand spammer”.

As a useful analogy, think of your market as a dinner party. Imagine your attitude toward someone who butted into a conversation, talked about how great he was for a few minutes, and then walked away to barge into the next conversation. Unfortunately, that’s the impression many marketers are making today as they trawl blogs, dropping self-serving comments and then disappearing.

Communities are much more welcoming to people who have something interesting to say, are authentic, and take a genuine interest in the people around them - THATS REAL VALUE !
When you’re engaged with one or more of market communities, lead generation programs start to define themselves. You’ll know which community hotspots are attracting traffic and what content is relevant as you profile orbital gravity around keyword bucket targets which match those of your service proposition.

A lead gen campaign for a bike company at MySpace, for example, might focus on leveraging a big personality like Lance Armstrong to attract friends and drive links.

A campaign at Mountain Bike Review Forum, with 60,000 dedicated cyclists, would be more product focused, maybe organizing a demo ride. The program you put together should be designed to fit the community, and you’ll only know how to do that if you’re engaged.

At any existing community where you want to generate leads, it’s important to understand and respect any policies about commercial campaigns on their networks. Some communities will have opportunities for sponsorship, or co-branded content, while others may have specific prohibitions against direct response marketing. If you’re just interested in testing the waters to see how a community–particularly a large community–might perform in a broader campaign, you can often buy banner ads or adword campaigns that focus on particular sites so you can test the interest in program concepts.

When you are well oriented to your market community, campaign execution will look surprisingly familiar. It’s still important as ever to have a compelling offer, a clear message, and to test everything you can to continually improve effectiveness. The difference today is that you need to be much more transparent, honest and accountable in the ways you engage your market. Prospects aren’t just individual “targets” to pick off like sitting ducks. They’re members of a valued community where word travels fast!