Monday Management Minute 

:: webisode 05

Not so Super Ads

Click to play this week’s podcast :: coming soon

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– this program’s stub for a resource to follow alongThis program was delayed to due to compiling learnings to report in the program…

 Monday Management Minute 

:: webisode 04

 Marketing is War

Click to play this week’s podcast :: 219 secs. (3.4 MBs)

 
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I also heavily studied Al Ries’ 2 part program ‘Marketing Warfare’ through the week on my morning drives into work… He covers the following chart that I found really neat to apply to Brands I am representing and use aggresively against your competitors… instead of trying to cover this chart in my 1 min audio program I thought I would just feature it as a resource and if you have questions about it or what I learned from Al’s exciting program email me - I’d love to chat it over some wine and perhaps a cigar too !

 

Enjoy !

 Monday Management Minute 

:: webisode 03

 Converting Every Visitor …

Click to play this week’s podcast :: 204 secs. (3.12 MBs)

 
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Converting Every Visitor into Subscriber

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet. behavioral analytics claim we easily forget where we were 10 web pages ago.

The bottom line is that your visitor may not ever come back to your website again. If 30,000 visitors visit your website a day, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back at all. If only you could have converted a fraction of those visitors into your customers at least on some level of Brand ownership.

Some say that just creating unique content can keep some of the visitors coming back like my creation of this podcast, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into some form of free easy ‘buy-in’ like many subscribers services of i.e your mailing list or free account or password controlled – community profile…

Before your visitor leaves your website, you want to convert him or her into a Brand subscriber via a simple opt-in to your service. You do this by asking for your visitor’s name and email address through your opt-in form. Make sure your Opt-in legal disclaimer is available from the get-go every time, otherwise you really do not have rights to contact them later… But once they DO sign up ; you can then follow up with him/her via email for almost anything within the reasonable scope of your Brand offering - you can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way the first time around.

 Monday Management Minute 

:: webisode 02

 Leadership must be earned …

Click to play this week’s podcast :: 187 secs. (2.8 MBs)

 
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Leadership must be earned and here are 3 CORE strategies that can help.
1. Build enthusiasm by building a picture of their final reward.

Most people don’t have an inspiring vision for their future. A leader who paints that vision for them will gain loyal followers.
Religions do this very well by painting a vision of a magnificent after-life for those who follow their teachings.

2. Describe your ideas in inspiring, motivating language.

Good leaders will use metaphors that help their followers mentally see, feel, touch, hear, and even smell the leader’s vision. In this way they are aligning their vision with the way the listeners are processing and so the listeners will more fully absorb and accept what is being said.

The good leader also uses lots of emotion in the delivery of their message as it has been shown that emotion is the mental glue that causes ideas to stick in the brain and influence behavior.

3. Show faith in your followers.

The leader initially chooses tasks that he knows the followers will do well – that they have a great strength and expertise for - and then rewards them by showing great appreciation that makes the follower feel that he is a valuable member of the team.
So there you have some strategies for becoming a leader. You may feel that these strategies are good or you may feel that they are manipulative. But regardless of what you feel these are the strategies that leaders are using either consciously or subconsciously.

 Monday Management Minute 

:: webisode 01

 Instinctive Shared Leadership ..

Click to play this week’s podcast :: 190 secs. (3 MBs)

 
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It is unlikely anyone will argue migration of geese is a natural instinct. On a bright spring or crisp fall day, looking into the sky one sees flocks of birds on their migration to summer or winter nesting grounds.

Looking at these flocks, one sees their V-shaped formation with one bird at the tip of the V. How do we define the front bird? We call it the lead bird – leader. How do we define other birds in the V? Is the word used, follower?

Nature, therefore, helps us define the relationship of follower to leader. However, that is only part of the lesson. Researchers studying bird migration tell us the lead bird moved to the front, not because of supremacy within the flock, but because it was rested from following in the less turbulent air behind the leader. The same aviary research teaches that the lead bird feels no shamed falling behind in the V. The goose flock multiplies its strength by sharing the lead among all birds.

These two examples of animal behavior suggest it is instinctual in nature to maximize strengths, overcome weaknesses, capitalize on opportunities, and minimize threats. What does the animal kingdom know instinctively that in contemporary business becomes a strategic choice to align, fit, or match resources and capabilities to the demands of the business environment? Animal survival and business survival depend fitness matched with resources and capabilities – knowing strengths, weaknesses, opportunities and threats.

Shared leadership in contemporary business recognizes that all members of the group have skills and abilities giving them collective expertise that they do not have individually, synergy.

Synergy offers the business group or team an opportunity to self-manage, share leadership. Decisions are collective with different members rotating in the role of providing direction or coordination based on the individual’s expertise. Team members naturally gravitate toward tasks they are good at and take the lead on those projects in which they are strongest.

“I believe that people should strive for the top of their game, not the top of the organization”