it is neat to see the instantaneous live relay of firebrand.com & the broadcast television station on my TV

the interactivity like email to friend is awesome… this is what http://msdewey.com wishes she was !

TIVO THIS !

Get your Click On !

I have a friend who tested with me tonight a nice trio of warez to effectively transcode for video streams…
IceCast2 Sample Configuration
VLC Media Player
OddCast3 & WinAmp
I then also opt for Dijjer to aid in mirror seed distribution…

Electronic Program(me) Guide (EPG)
or also an Interactive Program(me) Guide (IPG)
or Electronic Service Guide (ESG),

is an on-screen guide to scheduled broadcast television programs, allowing a viewer to navigate, select, and discover content by time, title, channel, genre, etc, by use of their remote control, a keyboard or even a phone keypad.

http://en.wikipedia.org/wiki/Electronic_program_guide

Hidden signals: Captioning | Teletext | CGMS-A | GCR | PDC | VBI | VEIL | VITC | WSS | XDS

digital EPG services
create and drive your own EPG http://www.tvbrowser.org/

study ZUI http://www.opentv.com

analog EPG services
http://www.bds.tv/
http://nxtvepg.sourceforge.net/intro.html

PVR DVR Solutoins I am investigating include the following ::.

MythTV http://www.mythtv.org/

QAM    http://en.wikipedia.org/wiki/QAM_tuner

TV Intelectual Property 

Ok so I know that I blasted CBS7 but I did preface as silly as the content is, I did think the platform was smart and pretty cool that they landed the series…

So watching it tonight I thought WOW ! what if I worked with my boss and all our guys who really HAVE something to say and show that IS quality CONTENT with the Company I am currently with, with our new ventures with all  our IPTV investments … what a better way to introduce television watchers and our end customers to our IPTV technologies … What a better way than to usher in a way to adopt IPTV from a seguay of TV to IPTV !

we could end every show with - to see more, visit blahblablah.TV !

since we dont market any other way because we have such a niche, this could be an exciting Cost Per Buzz CPB investment. 

Oh my God I think its so funny that Fox has pulled no punches in a desperate attempt to fill airwaves with pathetic mediocre wanna-be material !!!!!

 Although a brilliant branding move by The exec producer of the station Im guessing by Barry Marks of cbs7kosa.com, it’s too bad people have to go such desperate extremes… It’s too bad they have to make fun of themselves just to make it. If I would had ever been given a decent budget at any time for over 5 years they could have had thier own Joost.com by now… ! but then again they dont even have any viewers ready to watch and adopt anything worth while … no news is good news ? lol I now know why they say that…

Will the show make it? probably if people are stupid, but Im afraid it just may because truly a comedy is all they could ever be… Pathetic ! who could take thier every day to day reporting seriously… 159 of 210 in nielson ! The new Producer Jose must of done a good job selling this whole concept to Barry. But I wonder if it is even originated by the station? No posted info taking responsibility of the show on thier website… and when I even search for TV guide, nothing comes up … did they even report on themselves ?…. LOL ! It’s not even Midland Texas it’s a hd greenscreen wall in a store in a mall !!!!!!!!!!!!!!!!!!!!!

Man Im glad Im now in a real market with great brilliant folks working hard and developing new VOIP and IPTV technologies… the very thing I could of done there for years if they even knew what that was lol… I was so shocked as it was when they got HD and wasnt even really using it … let alone a greenscreen they didnt even know how to use… lol

ok ok Ill stop - so much for SERM … too bad… it’s allthe truth .

I mean there’s no news to report there and besides who is it they even have there to report thier would-be news even to ? lol awww man glad Im out of the market I was killing myself hence why the locals call it SLOOOOWWWDEEEATHAAA Man, just stop shooting now PLEEEASE ! Stop ! I knew the reality shows would come to an end when Sopranos ended ! lol

My simple point is - What a JOKE !
The Joke is on them and they dont even know it ! Remember the station is in the MALL !?!?!!!

 The storylines are so desperate and boring and if they wanted REAL news have them try to spend a day in my city ! LOL

so if you still wanna be amused visit,
http://www.tvguide.com/tvshows/making-news-texas/cast/288348

GOD Im glad I left just in time before the market went to total crap than what it already was ! LOL   

You might think of television as the exclusive domain of corporate advertising. But with the growth of cable and the ability to broadcast to a specific region, television can be used effectively by small businesses too. I know at many small local markets out in boufou Texas, the little News Station will make a cheap commercial and slap it together for FREE by a student learning Avid Xpress just and bundle the production into the packaged pricing of the broadcast your are purchasing to air your spot! Point is, this medium must be utilized carefully, because it can be easily misused - a bad ad not only makes you look silly, but can actually decrease your customer base.

These tips can help you use this advertising medium/format correctly.

- Remember Television is a visual medium.

You need to communicate your message visually; the viewer should be able to tell what the ad is about with the sound off. Therefore, your visuals should be the most important part of your ad. Your script — the actual words used during the commercial — is the lesser important part. Now, with that said you must still remember some things…

1) Dont tell your story too stupid and saturated that you forget it is a outreach to comple customers to be enticed about your product offering and

2) ALWAYS remember to provide them both visually and verbally/audibly with STEPS to TAKE ACTION for the next step to a close

3)make sure to repeat most important items audibly be it in words, or sound FX because many people get up and leave from thier sets during commercials but still hear something if it is exciting from the kitchen and you don’t want to miss out on the opportunity to reach them now do you?

- Successful television advertising sells through emotions. Television viewers rarely remember the details of an ad, but they can recall how the ad made them feel. Make sure they feel motivated after viewing yours. END on an emotion and they will forget the beginning, or even most of the commercial after yours !

- Get to the point. You have about two seconds to grab the television viewer’s attention, so use a strong opening image - the visual equivalent of a strong headline. You then have a total of maybe five seconds to say what the ad is about - if it’s not clear you’ve lost the viewer for the entire ad.

Use a shock-factor to them somehow, say like with the cavemen from the geico commercials - but if you only heard it, you still understand a story, service/product offering & name of business & how to take customer action - in this case, to CALL…

- Keep your message simple. Stress your benefits. And remember to stress them visually. You can do this by “showing” what they are, rather than just “telling” what they are. Empower the viewer with a concept they can apply - this is a form of engagement marketing!

- Be sure to tell the viewer your name visually and again I saw audibly by words or phonem. Put it right there up on the screen even perpetually thuought the commercial, along with your logo, and your address and phone number. Better yet, hit them twice by having the voice-over announcer read it aloud at the same time and END on reinforcing the BRAND.

- Focus on a goal for Direct Response… Don’t forget your call to action but keep it to ONE per COMMERCIAL. Tell the viewer what to do - Call now!!!; or Visit your local dealer; Compare the value; Come see us; Go ONLINE TO:::  etc.

Remember broadcast media can give you impact and communicate emotion and identity faster than any print media and it probably should be part of your ad plans. Studies suggest this form of advertising is better for a cold-lead generating pool than warm or post sales enforcement. Guerrilla Marketers know that just because Super Bowl ads cost a bundle doesn’t mean they can’t be on TV too!

Here’s a commercial that I think is functional and makes a good off the bat statement.

“The problem with regular vacuum cleaners is that they have bags and filters Which means they get
clogged and lose suction. Dyson vacuums don’t have messy bags and filters. And they never clog or lose
suction. Never.” Ok, now that I can relate to even if I do not completely have a expertise in vacuums - get my drift?

kewl

ttifn

brains, lights, cameras, ACTION!