Death impact on SERM
Since his death, demand for the actor’s portrayal of the criminal mastermind has surged nearly 3,600%.
After news broke of Ledger’s shocking death, queries for “heath ledger” catapulted upwards. The next most sought-out search was “heath ledger joker.”
For as long as Ledger’s death remains in the news, there will surely be intensified focus on the film. What happens after that, and how seriously audiences respond to the summer release and its greasecaked clown criminal, remains to be seen.
WB is not sure how to steer Marketing now…
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