flog
So want to know what a Flog is? I have begun to identify these stealth marketing initiates as part of my SERM charter. (a flog is simply a fake blog)
The latest flog (over a month old now) seems to be Sony for their PSP: alliwantforxmasisapsp.com (see links below for stories covering this development; of course is not the first time for Sony as they messed around with stealth marketing with the Sony Beta 7 as well).
This story, the Edelman fake blog scandal with Wal-Mart, and many other companies point to the importance of the education work that needs to be done within corporations about social media and ethics.
They also engaged in a review of all their existing programs to ensure that there are no further violations of the WOMMA Ethics Code (at the time of the presentation they were 98% done). Read this post for more details about what Edelman is doing in response.
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