Procter & God…
After going over the book I found what I think you are looking for on page 70 of the book “Winning With the P&G 99: 99 Principles and Practices of Procter & Gamble’s Success” by Charles L. Decker. I saw this first hand with Andrew Jergens and Bioré . I worked on TheClothesline.com for Tide for 6 months in 1997-1996 and it was great experience…
Here is the following P&G Strategic Thought Model
1.) Set Objectives
2.) Diverge And Learn
3.) Review Key Findings
4.) Converge And Learn
5.) Evaluate Options
6.) Recommend Action
Each category has as small as two and as large as eight bullet points. Way too much information to type here. Pick up the book and you get the details. I hope this helps and thanks.
http://www.retailwire.com/
One of my absolute favorite Art Directors is Joe Stryker vice president and creative director for Northlich, the city?s largest advertising agency.
Digg it | Save to del.icio.us | Netscape | Reddit | Stumble It!
- - - - - S P O N S O R I N G A D V E R T I S M E N T - - - - -