The Branding Secret
What any Brand can do to Win !
All ads are done or influenced by naieve students of Art one way or another…
1) they arent educated in the industry they are advertising for
2) they are looking to make a pretty layout that will win them an award.
A reality is, believe it or not, that most businesses come nowhere close to holding up their end of the bargain. There’s a better way to handle this situation.
I work on breaking that mold/ I want work that reaches the customer and have found that a secret to successful ads is to realize prospective buyers want and need to be educated–so they can feel confident when making their decision–and nobody’s providing it. First one who does, wins.
You want to give customers a first -step low risk way to begin a loyal relationship with your Brand, that a plan that lays out your product offering and services.
Why do you think that businesses always feel forced into a price competitive situation? If you feel like that’s the case in your business, like you’re always competing on price, it’s your own fault, period.
our lack of marketing ability has led to a situation where there are no distinctions, there have been no other parameters or relevant issues introduced that you’ve educated your prospects on, no offers to lower the risk of taking the next step. If you feel like you’re always competing on price it’s because price is the ONLY relevant variable you’ve given your prospects to consider, and from the prospect’s perspective, all things ARE equal, so they’d be a fool NOT to demand a lower price or higher yeld or better product.
So push an element that empoers your customer see, then the prospect gets what he wants from you: not just the best deal–in terms of price and value, but also the unshakable confidence that he’s actually made the best decision possible.
Instead of using marketing to educate and facilitate the decision making process and build a case, most companies fill their marketing with self-serving hyperbole, fluff, and platitudes that are only a thinly veiled way to say “buy it from me because I want you to give your money to me instead of somebody else.” That’s why people become jaded and tend to resist marketing.
I know from my experience how to turn that around for what I call and have begun to coin Customer Empowerment.
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