every thing you do - you need to also be doing it on your website …

build the right tools for the right people.

say no to project creep…

Dont use one style for a different purpose - visitors simply wont get it.

Dont make your visitors think.

Tell visitors where to go and what to do next… especially MAKE THEM TAKE ACTION.

Be memorable

Add spell-check to your domains…
get typo domains

do NOT make www. mandatory for your site.

have a list a blog and a feed

If you want and can build for all three browsers

Don?t make a splash, make a gateway.

Think ?Landing Page?, not home page.

?What?s the next action??

Link on verbs not nouns.

Design from the bottom up.

Tell them ?You are here?.
Users need to be able to see where they are within the site at all times.

Put search everywhere.

Simple.

Use a high-contrast palette.

Never make people do what computers can do.

Don?t be so nosey.
Yes your web site can be a treasure trove of valuable consumer
information. But people are generally disinclined to offer up information
unless they see clear value in doing so and they feel they can trust the
people behind the site so also brand yourself…

Optimize for speed, but support broadband.

No ads.

Design for disaster.

Cancel the cancel.

Put your site content on an Atkins diet.

Write like your audience thinks.

Track from day one.

Build tweakable sites.

it’s Just like having a baby.